Marketing Plan
Objective: Create a Marketing Plan for a US-based, B2C brand, including an executive summary, market summary and segmentation, SWOT analysis, competitor analysis, financials, implementation and controls, and 5 strategies with 2-3 tactics aimed at increasing the customer base.
Brand: Ulta Beauty
Created: Fall 2024
Additional Objective: Alongside the Marketing Plan, create a 5-minute executive summary presentation summarizing the 5 key marketing strategies and tactics included in the plan.
This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under Fair Use for non-commercial, educational reference. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented. Logos are included only to identify the brands studied in academic coursework. No assets were provided by the brand.
