Digital Marketing Campaign
At the University of Houston, in the course BUSI3302: Connecting Bauer to Business, my team of 8 connected with Camp Aranzazu to deliver a seasonal staff recruitment campaign via social media. The project consisted of a comprehensive assessment of current social media engagement, surveying the target audience, and analyzing trends. With these results, we provided a content schedule, engagement recommendations, and social media posts.
This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under the doctrine of Fair Use for non-commercial, educational purposes. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented.
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