Digital Marketing Campaign
Objective: Alongside a team of 8, create a seasonal staff recruitment campaign via social media. Assess current social media engagement, survey the target audience to ascertain key interaction tactics, and determine the optimal social media posting schedule. Based on said findings, create 4-months’ worth of social media content paired with a content schedule to take advantage of key performance times.
Client: Camp Aranzazu
Created: Fall 2022
This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under Fair Use for non-commercial, educational reference. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented. Logos are included only to identify the brands studied in academic coursework. No assets were provided by the brand.
Image-Based Posts
Video-Based Posts
