Influencer Marketing Project
At the University of Houston, in the course MARK4332: Social Media Marketing, I analyzed influencer Victoria Lyn for a NYX Cosmetics x Beetlejuice eyeshadow palette launch. To ensure brand fit, I evaluated her content style, audience demographics, engagement rates, and previous brand collaborations. Utilizing these insights, I drafted a pitch email proposing a collaboration that supports the product launch.
This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under the doctrine of Fair Use for non-commercial, educational purposes. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented.
