Christina Collective

Influencer Marketing Project

Objective: Research and analyze an influencer that aligns with a chosen brand on their audience demographics, engagement rates, content style and potential reach. Following the analysis, draft a professional pitch email to the influencer, outlining why you think they’re a good fit, a potential partnership idea, and a clear call to action.

Brand: NYX Cosmetics

Influencer: Victoria Lyn

Created: Fall 2024

This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under Fair Use for non-commercial, educational reference. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented. Logos are included only to identify the brands studied in academic coursework. No assets were provided by the brand.

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