Social Audit & Optimization Plan
Objective: Audit a business’s overall social media marketing (SMM) performance, including content strategy, audience demographics, and current engagement levels. Based on the results of the audit, create a detailed plan with actionable recommendations focused on ways to better target their ideal audience, suggestions for new content types, and specific strategies to improve content, engagement, and reach.
Brand: James Avery
Created: Fall 2024
This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under Fair Use for non-commercial, educational reference. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented. Logos are included only to identify the brands studied in academic coursework. No assets were provided by the brand.
