Social Audit & Optimization Plan
At the University of Houston, in the course MARK4332: Social Media Marketing, I created an audit and optimization plan for James Avery. The project consisted of evaluating overall social media marketing (SMM) performance, content strategy, and audience engagement. I identified key strengths and areas for improvement, providing detailed recommendations to optimize content, enhance brand voice, and increase follower growth.
This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under the doctrine of Fair Use for non-commercial, educational purposes. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented.
