Marketing Plan
At the University of Houston, in the course MARK4389: Marketing Strategy & Planning, we were to create a comprehensive marketing plan for a brand of our choosing. I chose to create a marketing plan for Ulta Beauty, featuring a market analysis, SWOT, 5 strategies, and 2-3 tactics per strategy. My plan focused on growth of underdeveloped markets and bolstering Ulta’s online presence.
This academic project was created as part of coursework at the University of Houston and is intended solely for educational purposes. All logos, brand assets, and trademarks featured are the property of their respective owners and are used under the doctrine of Fair Use for non-commercial, educational purposes. This portfolio does not imply any affiliation, endorsement, or partnership with the brands represented.
Alongside the marketing plan, I delivered a 5-minute visual pitch to course peers, summarizing the key marketing strategies and tactics in a concise, executive-style presentation.
